The main goal of the project was to propose a new design for the website that highlights the core values of the brand : luxury, Turkish hospitality and entertainment. The website is the first emotional experience that we can bring to the user. It must reflect the brand's luxury and make the user dream about his next holidays. We worked to provide a spectacular user experience which needed to be unforgettable and would match the quality of the hotels.
Project worked with Olivier Victorin (Lead Visual Designer).
We chose to promote a new search engine that opens in full screen wich bigger spaces and CTA highlighted to focus on the action. Also, the arrows are clickable and the numbers written in Garamont police evoque the universe of luxury watchmaking.