UX-UI Design, Art Direction
The main goal of the project was to propose an unforgettable digital experience for individuals focused on principles gamification and gratification. It presents energy saving as a game or a challenge to meet.
Project made during my Master at ECV Digital with Anh Le.
This concept has several advantages. The app enhances animation to create engagement. It promotes visibility: it gets people talking and creates self-signed ambassadors. The final award concludes a memorable experience.
1. It is an engaging and active eco-smart action
2. It is a virtuous circle in agroforestry: planting a tree is good for the planet and it creates jobs.